McLaren Formula 1 Team and their primary partner, OKX, have introduced a special Riviera-inspired livery enhancement. This exclusive design will feature on both team cars during the 2025 Monaco and Spanish Grand Prix weekends.
The new livery marks OKX’s official entry into the European market and pays homage to McLaren’s iconic M7A race car. Inspired by the elegance of the Riviera and the groundbreaking legacy of the M7A, the design blends classic motorsport heritage with modern innovation.
The McLaren M7A holds a special place in Formula 1 history. It was not only the vehicle that secured the team’s first Grand Prix victory in 1968 with Bruce McLaren behind the wheel but also the first car to sport McLaren’s now-iconic papaya orange livery. This was a bold move in an era dominated by black-and-white television broadcasts.
Similarly, OKX positions itself as a forward-thinking alternative in the world of finance and digital assets, embodying a spirit of innovation and transformation.
Design Inspiration and Symbolism
The livery enhancement draws from the clean, flowing lines of the French and Italian Riviera, known for its sophistication and style. It artfully balances McLaren’s rich racing history with a forward-looking vision shared by both the team and OKX.
This design is more than just a visual update—it symbolizes a shared commitment to elegance, performance, and technological advancement. The collaboration highlights how tradition and innovation can coexist, creating something both meaningful and exciting for fans.
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Supporting Campaign and Driver Involvement
A dedicated campaign film, shot in Monaco with drivers Lando Norris and Oscar Piastri, supports the livery launch. This marks the fourth collaborative campaign between McLaren and OKX, underscoring their ongoing partnership aimed at engaging and inspiring fans across the globe.
Throughout the race weekends in Monaco and Spain, both McLaren MCL39 cars will display the special livery. Norris and Piastri will also wear uniquely designed race overalls inspired by the same theme.
Leadership Perspectives
Louise McEwen, Chief Marketing Officer at McLaren Racing, commented:
“We’re always proud to celebrate our storied legacy. Working with OKX on this livery enhancement allows us to honor our history while also highlighting the innovative spirit that drives both McLaren and OKX. We are excited to see these cars on track.”
Haider Rafique, Chief Marketing Officer at OKX, added:
“Formula 1 is a sport that embraces change and technological evolution. This partnership with McLaren reflects our mission to rethink traditional finance. The Riviera livery embodies transformation, elegance, and innovation—values both OKX and McLaren stand for.”
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Frequently Asked Questions
What is the Riviera-inspired livery?
It is a special design applied to the McLaren F1 cars for the Monaco and Spanish Grands Prix in 2025. Inspired by the Riviera’s elegance and McLaren’s historic M7A car, it symbolizes innovation and racing heritage.
Why was this livery created?
The livery celebrates OKX’s launch into the European market and honors McLaren’s racing history. It also reinforces the shared values of innovation and elegance between the two brands.
Which races will feature the new livery?
The design will be used during the entire 2025 Monaco Grand Prix and Spanish Grand Prix weekends.
Will the drivers also have special gear?
Yes, Lando Norris and Oscar Piastri will wear custom race overalls inspired by the same Riviera theme.
How does OKX relate to McLaren Racing?
OKX is the official primary partner of the McLaren Formula 1 team. The collaboration focuses on blending high-performance racing with cutting-edge innovation in technology and finance.
Is this the first special livery from McLaren and OKX?
No, this is the fourth collaborative campaign between the two partners, following previous projects aimed at engaging global audiences.