McLaren Racing, in collaboration with its primary partner OKX, has revealed a unique "Future Mode" livery for the McLaren Formula 1 team. This special design will adorn the MCL36 cars at both the Singapore and Japanese Grand Prix events, marking Formula 1's highly anticipated return to Asia after a multi-year hiatus.
The striking livery enhances McLaren’s iconic Fluoro Papaya base with vibrant neon pink accents and dynamic, cyberpunk-inspired engine illustrations. The design symbolizes the emergence of cutting-edge technologies from the Asian region, drawing inspiration from the futuristic cityscapes of Singapore and Japan. It represents a forward-looking vision shared by both McLaren and OKX, emphasizing innovation, technology, and fan engagement.
Design Inspiration and Visual Elements
The "Future Mode" livery is more than just a visual update—it’s a statement. The neon pink embellishments and cyberpunk motifs reflect the influence of Web3 and digital culture on modern motorsport. The design aims to capture the essence of technological progress and the relentless pace of innovation.
This special livery will be featured throughout the race weekends in Singapore and Japan. It will appear on both MCL36 cars as well as the race suits of drivers Lando Norris and Daniel Ricciardo. The return to these iconic circuits provides a fitting backdrop for showcasing this partnership and its future-facing goals.
The "Future Mode" Campaign and Partnership Vision
The "Future Mode" campaign highlights the shared values of McLaren and OKX: a commitment to innovation, accessibility, and technological advancement. McLaren continuously strives to improve performance on the track, while OKX focuses on evolving its platform to make crypto and Web3 more accessible to a global audience.
As one of the world’s leading crypto exchanges, OKX aims to introduce new audiences to Formula 1 through engaging digital experiences. This includes exploring opportunities in the metaverse and digital collectibles, areas where both brands see significant potential for growth and fan interaction.
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Fan Engagement and Special Releases
Fans will have multiple opportunities to engage with the "Future Mode" campaign. A limited-edition T-shirt featuring the livery design will be available through the McLaren Store. Additionally, the livery will be incorporated into the F1 22 game, allowing players to use the special design in-game starting October 11.
These initiatives are designed to bring fans closer to the team and offer unique ways to celebrate McLaren’s return to racing in Asia.
Statements from Leadership
Zak Brown, CEO of McLaren Racing, emphasized the significance of the partnership:
“We’re excited to celebrate our partnership with OKX through this bold and vibrant livery. McLaren and OKX are united in driving ahead and constantly striving to break boundaries. The 'Future Mode' campaign allows us to champion these values on a global stage.”
Haider Rafique, Chief Marketing Officer at OKX, added:
“Co-designing this livery was an incredible experience. The cyberpunk-inspired design celebrates Web3’s influence on popular culture and mirrors the 24/7 nature of crypto markets. We’re committed to pushing the boundaries of financial and technological innovation, and we can’t wait for fans to see what’s next.”
Frequently Asked Questions
What is the "Future Mode" livery?
The "Future Mode" livery is a special design created by McLaren and OKX for the Singapore and Japanese Grand Prix events. It incorporates neon pink accents and cyberpunk-inspired elements to symbolize technological innovation and the future of racing.
Where and when will the livery be used?
The livery will be featured on the McLaren MCL36 cars and driver suits during the 2022 Singapore Grand Prix (September 30–October 2) and the 2022 Japanese Grand Prix (October 7–9).
How can fans get involved?
Fans can purchase limited-edition merchandise, including a special T-shirt, via the McLaren Store. Additionally, the livery will be available in the F1 22 game for players to use starting October 11.
What does this partnership represent?
The collaboration between McLaren and OKX emphasizes innovation, technological advancement, and fan engagement. Both brands are focused on exploring new opportunities in digital collectibles, the metaverse, and Web3.
Will the livery impact car performance?
No, the livery is purely a visual design update and does not affect the technical performance or aerodynamics of the car.
Is this a long-term partnership?
Yes, McLaren and OKX have a multi-year partnership focused on innovation, fan experiences, and technological advancement in Formula 1 and beyond.