OKX has announced the renewal of its partnership with Manchester City midfielder Jack Grealish, who will continue to serve as the company's global brand ambassador. The cryptocurrency exchange and trading platform is also the official armband partner of Manchester City Football Club. As part of the renewed agreement, Grealish will participate in a series of exclusive fan engagement activities, beginning with the newly launched "My Fabric" global brand campaign.
The "My Fabric" initiative focuses on the personal journeys of Grealish and several other brand ambassadors, highlighting their determination, resilience, and the challenges they have overcome in pursuit of their dreams. In the coming weeks and months, OKX plans to expand the campaign, introducing additional ambassadors through online and social media platforms.
Haider Rafique, Chief Marketing Officer at OKX, commented: "Sports have a unique ability to resonate with people, whether in moments of victory or defeat. As a brand, we believe in using our platform to offer fans a deeper, more personal perspective on their favorite athletes. The 'My Fabric' campaign is designed to bring supporters closer to the players and inspire them by showcasing the journeys to success."
Jack Grealish added: "I'm thrilled to continue my partnership with OKX. Their work in creating engaging experiences for global fans is truly impressive. Through the 'My Fabric' campaign, I'll be sharing insights from my football career and the obstacles I've overcome. I hope my story can motivate others to pursue their own goals."
OKX first partnered with Manchester City Football Club in March 2022, and the collaboration expanded in July of the same year when OKX became the club's official training kit partner for the 2022/23 season. In June 2023, the two parties signed a new multi-year agreement, with OKX becoming the official armband partner. The partnership has introduced millions of fans worldwide to the OKX brand through innovative Web3 experiences, such as the OKX Collective, which offers unique interactions with players like Grealish.
Frequently Asked Questions
What is the 'My Fabric' campaign?
The 'My Fabric' campaign is a global initiative by OKX that highlights the personal and professional journeys of its brand ambassadors, including Jack Grealish. It aims to inspire fans by sharing stories of perseverance and achievement.
How can fans participate in the campaign?
Fans can engage with the campaign through exclusive online content, social media interactions, and special events featuring OKX ambassadors. Keep an eye on official channels for updates and opportunities to get involved.
What is OKX's relationship with Manchester City?
OKX is the official armband partner and former training kit partner of Manchester City Football Club. The collaboration includes fan engagement activities, promotional campaigns, and Web3-based experiences.
Who are the other ambassadors in the campaign?
Additional ambassadors will be revealed in the coming weeks through OKX's digital and social media platforms. The campaign is set to feature multiple high-profile personalities from the sports world.
What are the benefits of such partnerships for fans?
These collaborations provide unique insights into players' lives, exclusive content, and innovative experiences like Web3 interactions. They bring fans closer to the athletes and clubs they support.
How does OKX incorporate Web3 in its campaigns?
OKX uses Web3 technologies to create immersive experiences, such as virtual meet-and-greets, digital collectibles, and interactive platforms that allow fans to connect with their heroes in new ways.
For those interested in exploring innovative fan engagement strategies further, you can discover more about Web3 experiences here.