What Makes Coinbase Attractive? Its Profit Model Relies on User Trading Fees

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Cryptocurrency exchange Coinbase made its debut on the Nasdaq through an initial public offering (IPO), drawing significant market attention with its stock price surging over 30% on the first trading day. Against the backdrop of a rapidly growing global cryptocurrency market, Coinbase’s proactive compliance and enhanced security measures have positioned it as a pioneer among major trading platforms going public.

According to its IPO prospectus, as of the end of 2020, Coinbase supported trading, custody, and lending for more than 90 types of cryptocurrencies. The platform facilitated over $456 billion in total trading volume and stored assets valued at more than $90 billion. After previously operating at a loss, the company turned a profit in 2020, reporting total revenue of $1.277 billion—a 128% increase from 2019. Net income reached $322 million, a significant improvement from the $30.4 million net loss recorded the previous year.

This growth in trading volume and profitability is closely tied to the recent accelerated expansion of the cryptocurrency market. Influenced by growing institutional and retail participation, the price of Bitcoin—one of the most prominent cryptocurrencies—has risen to around $60,000, up dramatically from approximately $7,000 a year earlier. James Seyffart, research director at Bloomberg Intelligence, noted that Coinbase’s trading volume in Q1 2021 was projected to hit $362.6 billion, quadruple that of Q4 2020. This surge is expected to generate approximately $2.44 billion in transaction fees, further supporting the company’s market valuation.

How Coinbase Generates Revenue

The core of Coinbase’s business model relies on transaction fees charged when users buy, sell, or withdraw assets. These fees vary based on the type, price, and volume of the cryptocurrency involved in each transaction. As a result, trading revenue is highly dependent on overall platform transaction levels and the volatility of crypto asset prices.

In addition to transaction-based earnings, Coinbase derives more consistent revenue from its subscription and service offerings. The company earns fees for custodial services, receives income through transaction validation, and generates licensing revenue from its blockchain analytics tools. These tools are used by law enforcement and financial institutions to monitor transactions on distributed ledgers. Although this segment currently accounts for only 4% of total revenue, it is growing rapidly—at an annual rate of 126%.

Valuation and Market Position

Based on the lower end of its projected first-quarter performance, Coinbase is trading at a price-to-earnings (P/E) ratio of approximately 90 times its expected 12-month profit. By comparison, Intercontinental Exchange (ICE), the parent company of the New York Stock Exchange, has a P/E ratio of around 31, while Nasdaq’s stands at about 27.

This elevated valuation reflects market optimism about the growth potential of cryptocurrency platforms, though it also introduces higher volatility expectations. Changes in cryptocurrency prices can directly influence trading activity on the exchange, which may lead to fluctuations in the company’s stock performance.

Emphasis on Regulatory Compliance

Industry experts highlight that Coinbase’s successful public listing is not only a result of favorable market conditions but also stems from its longstanding commitment to regulatory compliance. This approach has helped build confidence among regulators and investors alike.

Yu Jianing, rotating chairman of the Blockchain Committee of the China Communications Industry Association and president of Huobi University, pointed out that Coinbase began applying for money transmission licenses in the U.S. as early as 2013. The company has since obtained an electronic money license in Europe, New York’s rigorous BitLicense for digital asset activities, registered as a Money Services Business (MSB) with the Financial Crimes Enforcement Network (FinCEN), and pursued additional regulatory approvals in other jurisdictions.

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The Broader Impact of Coinbase’s IPO

Coinbase’s market debut is expected to accelerate mainstream acceptance of digital assets and attract more traditional investors and institutions to the cryptocurrency space. Industry observers believe this could mark the beginning of a new phase of compliant, institutional participation in digital asset markets.

Moreover, the listing may encourage regulators worldwide to refine and develop legal frameworks tailored to digital assets. Many countries are still in the early stages of forming crypto regulations—some employing regulatory sandboxes, while others are gradually integrating digital finance into existing systems. Coinbase’s high-profile entry into public markets may prompt more jurisdictions to recognize the potential of well-regulated digital asset businesses and strike a better balance between financial innovation and investor protection.


Frequently Asked Questions

How does Coinbase make money?
Coinbase primarily earns revenue through transaction fees charged when users buy, sell, or convert cryptocurrencies. It also generates income from subscription services, asset custody, staking, and institutional analytics tools.

What factors influence Coinbase’s stock price?
The stock price is affected by overall cryptocurrency market trends, trading volumes on the platform, regulatory developments, and broader financial market conditions.

Is Coinbase a regulated company?
Yes. Coinbase holds multiple licenses globally, including in the U.S. and Europe, and complies with anti-money laundering (AML) and know-your-customer (KYC) regulations.

Why is Coinbase’s IPO significant?
It represents a major milestone for the cryptocurrency industry, signaling growing acceptance from institutional investors and regulators. It may also encourage other crypto firms to pursue compliant public listings.

Can cryptocurrency price swings affect Coinbase?
Yes. High volatility can increase trading activity and fee revenue, while extended market downturns may reduce user engagement and platform earnings.

What are the future growth areas for Coinbase?
The company is expanding into services like staking, decentralized finance (DeFi), institutional custody, and blockchain analytics, which may provide more stable and diverse revenue streams.