ECOMI is a Singapore-based technology company building on the ORBIS blockchain, a decentralized platform designed for efficient and secure digital transactions. The company's vision is to create a premier digital environment where users can purchase, collect, and trade digital collectibles—unique digital assets verified and managed via blockchain technology.
The Origins and Evolution of ECOMI
ECOMI was established in 2017 by David Yu, Daniel Crothers, and Joseph Janik. Their goal was to leverage blockchain to build an engaging, decentralized platform for digital collectibles. Initially named ECOMI Collect, the platform was later rebranded to VeVe under the guidance of Alfred Khan, Head of Licensing, to strengthen its market identity.
The OMI token serves as the native currency within the ECOMI ecosystem, primarily used on the VeVe platform for buying, selling, and trading digital collectibles. In 2018, the team published a whitepaper detailing their technological framework and vision, followed by an Initial Coin Offering (ICO) that helped fund development and secure partnerships with 15 major brands.
The beta version of VeVe launched in 2019, allowing early users to test the application and provide feedback. The official public release occurred later that year, incorporating new features like augmented reality (AR), scene creation, and in-app gamification to enhance user experience.
Meet the ECOMI Team
The core team consists of approximately 30 members based in Singapore. The founders bring extensive entrepreneurial experience:
- David Yu: A retail industry expert with over 21 years of experience, co-founder of Games R Us Limited and Retail Management Group Limited.
- Daniel Crothers: Founder of multiple startups, including Digitalus (serving clients like Hasbro and The Red Cross) and HERB Media.
- Joseph Janik: An Australian entrepreneur involved in numerous successful business ventures.
How the ECOMI Ecosystem Operates
NFT Minting
Digital collectibles on VeVe begin as non-fungible tokens (NFTs) minted via smart contracts on the ECOMI blockchain. While NFTs act as ownership certificates, the digital collectibles themselves are the assets users interact with.
NFT Identification
Each minted NFT receives a unique URL linked to metadata detailing the collectible’s name, licensor, brand, and series. Collectibles are released in series categorized by rarity:
- Common (62% of a batch)
- Uncommon
- Rare
- Ultra-Rare
- Secret Rare (1% of a batch)
Ownership Transfer
After minting, ownership is assigned to an ECOMI-managed wallet for security. Users can subsequently trade or sell their collectibles directly to others within the platform.
Core Features of the ECOMI Ecosystem
VeVe Application
VeVe is a cross-platform application (mobile, desktop, web) enabling users to buy, sell, and trade digital collectibles. Registration requires an email address, and users select preferred brands and interests to receive personalized content.
Secure Storage Wallet
ECOMI offers a hardware cold wallet designed for offline storage of digital assets and private keys. It uses the CC EAL5+ security standard, commonly employed by banks and financial institutions. Key features include:
- Top-tier security without internet connectivity
- Full loss recovery via seed phrase
- Support for Bitcoin and other cryptocurrencies
- Balance viewing and transaction history
Users manage the wallet through the Companion app, available on Google Play and Apple App Store.
Exploring VeVe’s Interactive Features
Secondary Marketplace
Users can trade digital collectibles at fixed prices or through 7-day auctions. The marketplace includes a watchlist for tracking items and an inspection tool to view ownership history, edition details, and value trends.
Augmented Reality (AR)
AR tools allow users to project digital collectibles into the real world, interact with them, and customize their appearance.
Showroom and Customization
Users display their collections in public or private showrooms, customizable with various layouts and backgrounds. The Scene Creator feature enables the building of 3D environments using collectibles, props, and accessories.
Social Interaction and Personalization
The Show Wall (Show ‘n’ Tell) facilitates social interactions, allowing users to share collections and scenes. The platform suggests personalized content based on user behavior and preferences.
In-App Wallet and Gamification
Each user receives an in-app wallet holding OMI tokens and digital collectibles. The wallet supports token purchases, balance tracking, and staking. In-app gamification includes AR games with multiplayer options.
Additional Utilities
- Photo Editing: Tools for cropping, filtering, and enhancing images.
- Showroom Accessories: Virtual items like shelves, plants, and furniture to showcase collectibles.
- VeVe Comics: Digital comics available in varying rarity tiers, accessible via the platform’s switcher menu.
Understanding the OMI Token
The OMI token is a dual-type GO20 and GO721 cryptocurrency facilitating transactions within the ECOMI ecosystem. Its total supply is 750 billion tokens, allocated as follows:
- 20% for public and private sales
- 20% for team, advisors, and board members
- 40% for development and marketing
- 20% for business development
Utility of OMI Tokens
- Purchasing, selling, and trading digital collectibles on VeVe
- Paying transaction fees on the ECOMI blockchain
- Staking to earn rewards and benefits
Investment Potential of OMI
ECOMI’s unique blend of digital collectibles, AR, and gamification attracts collectors and crypto enthusiasts. With over 250,000 users, growing adoption could increase demand for OMI tokens, potentially driving value. However, the volatile nature of cryptocurrency markets necessitates thorough research before investing. Prospective investors should review ECOMI’s whitepaper and monitor community discussions to make informed decisions.
👉 Explore investment strategies for digital assets
Risk Evaluation
Advantages
- Engaging features like AR, gamification, and scene creation
- Strong security protocols and cold wallet integration
- Partnerships with major brands (e.g., DC Comics, Marvel, Warner Bros.)
Challenges
- Market volatility may lead to investment losses
- Relatively limited adoption compared to established competitors
- User anxiety around cryptocurrency investments
Competitive Landscape
ECOMI competes with platforms like Dapper Labs, Immutable X, and OpenSea. Its differentiation lies in strong brand partnerships and a feature-rich app tailored for digital collectibles and NFTs.
How to Acquire OMI Tokens
- Set Up a Wallet: Create an account on a supported cryptocurrency exchange, complete KYC verification, and deposit funds.
- Purchase OMI Tokens: Buy tokens through the exchange.
- Utilize Tokens: Use OMI within the VeVe ecosystem for transactions, staking, or collecting.
👉 Learn about securing digital assets
Frequently Asked Questions
What is the ECOMI ecosystem?
ECOMI is a blockchain-based platform focused on digital collectibles. Its VeVe app allows users to buy, sell, and trade NFTs, supported by the OMI token for transactions.
How do I store my digital collectibles securely?
ECOMI’s Secure Storage Wallet offers offline, cold storage for digital assets. It uses bank-level security standards and supports recovery via seed phrases.
Can I trade digital collectibles with other users?
Yes, VeVe’s Secondary Marketplace enables peer-to-peer trading via fixed-price sales or auctions. Each collectible’s history and rarity are transparently displayed.
What makes VeVe unique compared to other NFT platforms?
VeVe integrates augmented reality, gamification, and social features, creating an immersive experience. Its partnerships with major entertainment brands also provide exclusive content.
Is staking OMI tokens possible?
Yes, users can stake OMI tokens within the ecosystem to earn rewards and gain additional benefits.
How does ECOMI ensure the authenticity of digital collectibles?
Each collectible is minted as an NFT on the blockchain, with metadata verifying its licensor, series, and rarity. Ownership history is permanently recorded.